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Avocado toast, forest bathing, goat yoga – some wellness trends come and go, but one health revolution is certainly here to stay.

We are talking of course about the wonderful world of CBD. 

Relatively unheard of a decade ago, interest in the potential health benefits of CBD has boomed over recent years. From A-list celebrities like John Legend and Martha Stewart to pro athletes like soccer star Megan Rapinoe and NFL icon Rob Gronkowski, high profile figures have been lining up to extoll CBD’s virtues. So to have the scientists. 

Indeed, while research has only just scratched the surface of CBD’s health benefits, studies have already shown that it has the potential to help treat conditions ranging from anxiety and epilepsy to skin conditions and even addiction. 

But despite its time in the limelight CBD is still largely misunderstood. So to help you get up to speed here are six things you might not know about this increasingly popular wellness product. 

1 – It has a long history 

Though CBD’s popularity has soared recently people have been investigating its health benefits for decades. The first discovery of cannabinoids dates all the way back to 1940 when a British scientist identified their chemical structure, then, two years later, American chemist Roger Adams identified Cannabidiol (CBD).

CBD’s use as an alternative medicine can be traced well beyond the 1940s however. In fact, British Monarch Queen Victoria is reported to have used it to treat Menstrual Cramps as far back as the 19th Century. 

2 – CBD can help tackle a host of health issues

Though CBD is growing in popularity across the globe, we’ve only scratched the surface when it comes to examining its potential health benefits. So far researchers have found that it has the potential to treat a whole host of physical issues such as chronic pain and cardiovascular issues. CBD has even been shown to have anti-inflammatory properties that could have wide-ranging therapeutic potential. 

On the mental health side, CBD is also showing promising signs of helping to treat a range of afflictions including anxiety, depression, PTSD, and sleep disorders. 

3 – But it’s good for healthy people too

The potential for CBD is not just that it could be used as a treatment, but that it could be employed as a supplement to help promote our overall wellbeing. From metabolism and skincare to a better night’s sleep, CBD is fast-becoming the supplement of choice for those seeking a healthy and active lifestyle. 

4 – Not all CBD products are the same

Thanks to its growing popularity, a whole host of companies have flooded the market with CBD products, some of which are distinctly better than others. The quality of products can vary wildly, and many people don’t know that in order to get the best possible results they need to do their research. To ensure you get the very best CBD products, make sure that any products you choose come from a reputable source, that only uses only the highest quality hemp and the most innovative extraction techniques. Innovative ingredients and novel cannabinoids such as CBN and CBG, found in in our LUFF DREAM and LUFF ASSIST lines are also a great way to ensure you’re getting a differentiated product.

5 – It’s safe for pets

It’s not just us humans who can enjoy the potential health benefits of CBD, our furry friends can get in on the action too. Just as medical research is ongoing, there are currently a host of studies that are exploring whether CBD can help our pets too, and the early results are promising. Just as in humans, CBD seems to help pets combat ongoing issues like pain and anxiety opening up a whole new field of therapeutics for our four-legged friends. 

6 – It’s one of the fastest-growing industries in history 

When we say CBD is a big deal, we really mean it. Right now the CBD industry is on course to become one of the fastest-growing industries in history. The explosion in interest surrounding the products is part of the reason behind CBD’s meteoric rise, as is the impact of reduced red tape by those in government. 

If you ask us here at LUFF, however, we will tell you that the biggest driver for CBD’s growth is not dollars and decimal points. Instead, it’s the tangible impact that these products are having on peoples’ lives that’s truly fuelling the trend in CBD, and long may it continue! 

At LUFF Brands we operate at the intersection of form, function, and design, to produce a range of scientifically formulated CBD products. From gummies and tinctures to topical creams and softgels, our products are made with the highest quality superfoods.

Click here to check out our range of products that have been specifically designed to empower you to realize the full potential of everyday life.

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3rd Party Tested

We believe in the power of CBD, and we 100% stand by our products. Each of our products is 3rd party lab tested to guarantee both potency and efficacy – and we provide this information to you, in detail, at any time you like! For every batch of every product we produce, we post full, independent, 3rd party lab tests and certificates of analysis to give you the peace of mind when it comes to what you’re consuming. Visit our Lab Reports page for more info!

Dairy Free

No brownies, whey protein, or ice cream here! All of our LUFF Brands products are dairy free and designed to fit within your daily lifestyle. With the increase of lactose intolerance and consumer preference towards products not containing milk ingredients, we commit to keeping all of our products dairy free.

Non-GMO

Yes! All of our products are created from Non-GMO ingredients, and wherever possible, we ensure every ingredient is compliant with the Non-GMO Project standards. We have a list of transparent, easy to read, simple ingredients on every package we produce - and provide details on every ingredient we source on our website.

Gluten Free

LUFF Brands recognizes that gluten can be a nuisance! All of our products contain premium, vegan and gluten-free ingredients, allowing everyone to enjoy the power of CBD without worrying about the effects on their diet.

USA Hemp

We're proud to boast that we are based in Portland, Oregon and all our products are locally made to the highest standards available. Designed with you in mind, we only use USA grown hemp, as we are committed to supporting American farmers and ensuring the CBD economy works for us all.

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