The acai berry is a grapelike fruit harvested from acai palm trees, which are native to the rainforests of South America. Like other berries, acai berries contain antioxidants and fiber, but are also known to help with heart health, and have been observed to engage in anticarcinogenic activities.


The bioavailability generally refers to the effectiveness of a specific ingestion method. Specifically, this is measured as to how quickly and what percentage of a product which is absorbed into the bloodstream for use by the body. Read more about bioavailability in our article that outlines CBD product usage methods.


Blackberry is a plant, of which the leaf, root, and fruit (berry) are used for a variety of ailments including diarrhea, fluid retention, diabetes, gout, and pain.

Blood Orange:

Blood oranges may have a sinister-sounding name, but they’re just a natural mutation of standard oranges. This mutation led to the production of anthocyanins, which make blueberries blue and blood oranges bright red. The blood orange was first cultivated in Italy, but it has since spread throughout the world.  Blood Orange

CBD (Cannabidiol):

CBD is one of the primary cannabinoids of over 120 found in the cannabis plant. This phytocannabinoid is bred to be abundant in hemp strains that are used to create CBD products. The wide range of potential therapeutic uses of this non-psychoactive compound has created a high demand for the cannabinoid.

CBG (Cannabigerol):

CBG  is one of more than 120 identified cannabinoid compounds found in the cannabis plant. Cannabigerol is the non-acidic form of cannabigerolic acid, the parent molecule from which other cannabinoids are synthesized. Cannabigerol is a minor constituent of cannabis.

CBN: (Cannabinol):

CBN is also one of more than 120 identified cannabinoid compounds found in the cannabis plant, that is a metabolite of tetrahydrocannabinol (THC), with potential immunosuppressive and anti-inflammatory activities. CBN is produced when THC is metabolized and has little to no intoxicating effects.


A class of diverse chemical compounds found in the cannabis plant. These cannabinoids interact with the cannabinoid receptors found throughout the body and brain in a system called the endocannabinoid system. They alter neurotransmitter release and can be used to help maintain balance in the systems throughout the body.

Cannabinoid Receptors:

Cannabinoid receptors are part of the endocannabinoid system.  These receptors are found in two types (CB1 & CB2) throughout the brain and body. The naturally occurring phytocannabinoids and the internally generated endocannabinoid bind to these receptors.

Cannabinoid Receptor Type 1 (CB1):

CB1 is a g protein-coupled receptor found throughout the body. These receptors are primarily concentrated in the spine and brain.

Cannabinoid Receptor Type 2 (CB2):

CB1 is also a g protein-coupled receptor found throughout the body. These receptors are primarily found in the peripheral nervous system.


Cannabis is a genus of flowering plants in the Cannabaceae family. The plant is commonly classified by species (sativa or indica) or by classification (marijuana or hemp). More information on Wikipedia.

CBD Cream:

CBD cream, as the name implies, is a cream-based topical that contains CBD.  CBD-infused topicals include lotions, salves, creams, and transdermal patches that are applied on the skin for relief on the surface or even deeper in muscle tissue

CBD Extract:

This is a thick, oily substance extracted from hemp. This extract contains cannabinoids, terpenoids, and other plant materials. A hemp extract will be high in CBD and low in other cannabinoids like THC. The levels of each of these components are influenced by the hemp source, extraction method, and further processing methods. These extracts may be sold alone or used as an active ingredient in CBD products.

GBD Gummies:

CBD Gummies are exactly as you might think – gummy treats infused with the cannabinoid CBD.  Ingesting CBD Gummies works just as well as any other CBD intake format – they just come in gummy format as a special sweet treat.

CBD Isolate:

An isolate is a crystalline powder form of the single CBD molecule created by further processing an extract to remove other cannabinoids, terpenoids, and plant materials. These isolates may be sold alone or used as an active ingredient in CBD products.

CBD Softgels:

CBD in softgel form, typically used as a vehicle to administer CBD through ingestion.  Softgels are a solid and accurate way to consume a prescribed dosage. LUFF’s CBD softgels are in effect, a pill, with the container made of HPMC (hydroxypropyl methylcellulose), meaning they’re vegan, gluten free, and dairy free.

CBD Oil Tincture:

A term commonly used to generally describe CBD products as a whole, and also a descriptor specifically for CBD tinctures.


Chamomile is the common name for several daisy-like plants which are often used to make herbal infusions for traditional medicine.  You may know it from the teas you drink, but chamomile is reported to have significant health benefits including calming anxiety and settling stomachs.


The process where naturally occurring acid-form cannabinoids are heated to remove a carboxyl group. This process is as simple as smoking marijuana or heating cannabis in the oven. Temperatures of 200+ degrees Fahrenheit must be used. This form of ‘decarbing’ or ‘activating’ is used in marijuana and hemp in order to activate the cannabinoids so they may freely bind to the cannabinoid receptors in your body and brain.

ECS (Endocannabinoid System):

The ECS is a biological system that serves a variety of physiological functions including emotions, pain, memory, and appetite. This system helps maintain homeostasis, or balance within the body. Endo stands for endogenous or originating within the body.

Entourage Effect

A concept where all of the components (cannabinoids, terpenes, etc) in the plant work together in the body, boosting each other to create a balanced, synergistic effect. Typically lacking in isolate products.


An extract, most often from hemp, is an oily substance derived from cannabis which includes plant materials, waxes, fatty acids, cannabinoids, and terpenoids. This extract can be consumed directly or used as a base ingredient to create other types of products.


The process by which one of several available extraction methods are used to create a phytocannabinoid-rich oil extract from the cannabis plant.

GABA (Gamma-Aminobutyric Acid): 

Short for Gamma-Aminobutyric Acid, GABA is a chemical that blocks certain communication between nerve cells in the brain.  GABA is purported to relieve anxiety, improve mood, reduce symptoms of premenstrual syndrome (PMS), and treat attention deficit-hyperactivity disorder (ADHD). It is also used for promoting lean muscle growth, burning fat, stabilizing blood pressure, and relieving pain.


A type of cannabis bred as a fibrous material for use in a wide variety of applications. Hemp contains a low THC content. Hemp is often grown outdoors and is able to be grown in most climates.

Hemp Oil:

This is a broad term used to describe an oil created from hemp. This could mean an omega-3 rich hemp seed oil or a cannabinoid-rich CBD extract. As a consumer, you should ensure you understand the difference to understand what is in the product you are purchasing.

Hemp Seed Oil:

This is an oil extracted from the seeds of a hemp plant using a cold expeller-pressed method. This oil does not contain cannabinoids and instead is a highly nutritious food source packed with Omega 3 & 6 fatty acids, amino acids, fiber, and more.


A term that describes the dynamic stability of your internal environment.

Industrial Hemp:

This is a classification of hemp defined by the federal government. By legal definition, a cannabis plant must contain less than 0.3% THC by dry weight to qualify as industrial hemp.

Lab Reports

A certificate/report provided by a testing facility as verification that certain tests were performed, as well as their results. Often contains potency tests, heavy metals tests, solvent tests, and/or terpene tests.


Lavender is an herb native to northern Africa and the mountainous regions of the Mediterranean. Lavender is purported to have many health benefits, and is commonly used for anxiety, stress, and insomnia.


Menthol is an organic compound made synthetically or obtained from the oils of wintergreen, peppermint, or other mints.  Menthol is often used to treat minor aches and pains of the muscles/joints (such as arthritis, backache, sprains). Menthol is known as a counterirritant. It works by causing the skin to feel cool and then warm. These feelings on the skin distract you from feeling the aches/pains deeper in your muscles and joints.


Small spherical sacs containing hemp oil extract used to increase the bioavailability and effectiveness of a product.

OPAs (Organic Plant Acids):

The term OPAs is short for organic plant acids, which are organic acids that play a integral role in plant metabolism.  They also play a critical role in the regulation of plant development and growth, as well as in regulation of both primary and specialized metabolic pathways, some of which are involved in the response to both abiotic and biotic stress.


The formal name of naturally occurring cannabinoids. ‘Phyto’ as a prefix simply means ‘derived from plants’.


The Pomegranate is a fruit with ancient origins that grows in the Middle East, Asia, the Mediterranean region, and the southwestern U.S.  People purportedly use pomegranate for high blood pressure, athletic performance, heart disease, diabetes, and many other conditions.


When a CBD product contains more than .3 percent of THC (delta-9-tetrahydrocannabinol), it is considered mind-altering. Seeing “psychoactive” (or “THC”) on a label means you might get high. Be careful of how much you’re ingesting.  Do note that none of LUFF Brands’ products contain more than 0.3% THC, and are non psychoactive.


A consumption method that entails you applying the product under the tongue.


Terpenes are a large and diverse class of organic compounds produced by plants. These compounds are often associated with a specific odor. They are known to produce a wide variety of potential benefits alongside cannabinoids via the entourage effect.


Traditionally used to describe alcohol based products, but now used to describe even oil-based products. Typically used sublingually or orally.

THC (Tetrahydrocannabinol):  

A phytocannabinoid found in cannabis shown to have some effects on humans and animals. However, it is responsible for the intoxicating effects associated with marijuana use.


A product or method that requires you to apply the product to the skin topically.


A well known spice that comes from the turmeric plant, and is known as a superfood. You probably know turmeric as the main spice in curry. It has a warm, bitter taste and is frequently used to flavor or color curry powders, mustards, butters, and cheeses. Turmeric is believed to act as an antiviral, antibacterial and antiparasitic, and has long been used to help with diabetes, inflammation, pain, rheumatism, osteoarthritis, memory and skin conditions like eczema.